BREWERY OMMEGANG AND HBO TO THIRSTY GAME OF THRONES FANS: ‘BEND THE KNEE’

Brewery launches new beer in unique collectible bottles to mark 2017 season.

Cooperstown, NY  – February 3, 2017 – When fans last gripped their glasses at the end of Game of Thrones‘ sixth season, the great houses of Westeros were on the brink of an epic conflict. Cersei had ascended to the Iron Throne as the first queen of Westeros, Jon Snow and Sansa Stark had just reclaimed the North, and Daenerys Targaryen had set sail for the Seven Kingdoms. To commemorate the coming mêlée in the Emmy® Award-winning show’s epic seventh season, Brewery Ommegang and HBO Global Licensing are excited to announce a new beer in their collaborative series: Bend the Knee Golden Ale.

Paying homage to the struggle for control of the Seven Kingdoms, Bend the Knee will be available on draft and in a series of three collectible 750ml bottles, all finished in matte black and adorned with one of the three Great House sigils: Stark, Targaryen, or Lannister. The beer clocks in at 9.0% ABV and bears a suggested retail price of $10.99 per bottle. And while the show’s return date has yet to be announced, fans can mark their calendars for the official nationwide release of the beer, which will be on shelves around Memorial Day.

“With this next Game of Thrones-inspired release, we wanted a beer and a pack that was fit for a king… or a queen,” said Brewery Ommegang President, Doug Campbell. “Drawing from a rich Belgian brewing tradition, Golden Strong Ales are deceptive due to their unique combination of extreme drinkability and relatively high alcohol content. Bend the Knee walks that line, while also incorporating the delicate flavors of honey into the mix. The subtle noble and floral hop contribution adds to its delicateness, and the beer finishes smooth and dry.”

“We love the idea of a golden ale to kick off the summer and to keep fans engaged as they wait for Game of Thrones to return,” said Josh Goodstadt, Vice President of Global Licensing and Retail, HBO. “With the story focusing in on these three major houses—Stark, Lannister and Targaryen—we’re excited to give fans the chance to align themselves with their favorite house as they sip this latest brew.”

Bend the Knee is brewed with pils malt and flaked oats and hopped with Saaz, Bravo, and Styrian Golding hops. It pours a golden hue with a large, frothy head. Both the aroma and flavor mix maltiness and citrus from the hops, while Ommegang’s signature house yeast produces prominent fruitiness. Wildflower honey added during fermentation provides light sweetness to the beer, which finishes dry and with firm hop bitterness.

Fit for any feast table, Bend the Knee’s clean and balanced flavor and effervescent carbonation make it a fine pairing for a variety of foods including seafood and shellfish, roasted or grilled chicken, grilled steaks, and aged Swiss-style cheeses.